Creating Clarity After Growth and Acquisitions
After years of expansion, Regalo Rx had grown into a group of related companies. Each subsidiary had its own look, feel, and identity.
The problem was not growth.
It was fragmentation.
The Challenge
Leadership needed a parent brand that could:
Create clarity across the organization
Align multiple subsidiaries under one umbrella
Present a unified, professional identity
The Approach
Working closely with the executive leadership team, we developed Regalo Health as the new parent brand.
Regalo Health now holds:
Regalo Rx
Alpha Scrip
Nexus Patient Services
Transition Patient Services
Together, we designed and developed:
Logos
Stationery
Email signatures
PowerPoint templates
Flyers
A full suite of social media templates
The Results
The new brand brought alignment across teams, improved external communication, and gave leadership a clear platform to build from.
Clarity scales better than chaos.
